Welcome to the Starcom US Fandom Report: Brands
Every day, brands play a role in our lives. Some are big, some subtle, but in most moments, a brand is present. The connection we feel to them is often layered and complex and, increasingly, in culture, intense.
In the third installment of Starcom’s Fandom Series, we explore the concept of Brand Fandom to understand the true drivers of devotion to brands and how marketers can reframe the lens around these complicated relationships to drive growth in today’s culture.
Read the full report here.
