As the world becomes increasingly digital, so have the ways in which people play.
We tracked this change and its implications last year in our report “Live2Play” and saw how play forged a sense of community and identity in people and how digital play was part of this.
As we check in on the space this year, we see the emergence of a hybrid space between digital and physical that’s blending the best of both worlds. This “phygital” form of play is capturing dormant imaginations, fostering interpersonal connections and improving accessibility for all kinds of gamers and players. And people want brands that both create and participate in this play along with them. Learn more in our update on the play space in this newest installment of the Starcom Fandom series.
Read the updated report here.
